How we work
We work with founding teams from mission-led startups to help create sustainable social and commercial impact.
1. Advisery
We provide strategic guidance to founders and leadership teams of startups at various stages - from idea, to startup and growth - advising them with brand building, investment stories, product design, commercial strategy, organisational culture and more.
2. Mentoring
Calling upon our own experiences, we support individual founders; helping them grow as entrepreneurs, challenging their assumptions and asking questions that guide their thinking.
3. Investment
Our portfolio consists of startups we have invested our expertise with in exchange for equity, and/or whom we’ve invested directly into from our holding company.
4. Board
We take up official board positions with startups, helping shape the future strategic direction of the company and making decisions on major company issues.
Our portfolio
Startups that we have invested in and/or are currently working with.
EasyPeasy
preparing children for school and life [London]
Board member
Adviser to EasyPeasy founder and team
Hold
Get rewarded for spending less time with your phone [Oslo]
Adviser to the Hold founders
Strategic services for the Hold team
Board member
Kahoot!
Make learning awesome [Oslo, London, Austin]
Co-founders and shareholders
Strategic Advisers to the CEO & board
Katapult Accelerator
Impact technology accelerator [Oslo]
Investor into Katapult Accelerator fund
Venture Partner
The Nordic Web Ventures
Accelerating the Nordic Ecosystem [Copenhagen]
Investor into Neil S W Murray's Angel Fund
Shifter
Norwegian technology journalism [Oslo]
Investor and contributing writers on entrepreneurship, technology & education
Adviser to the Shifter founders
SiMBi
Helping learners fall in love with reading [Vancouver]
Adviser and mentor to SiMBi founder
Strategic input on product and brand during startup phase
UNIspotter
Helping find the right university and course for you [Vienna, talinn]
Investor through Emerge Education
Adviser and mentor to UNIspotter founders
Initiatives we support
We're proud backers of these organisations that share our own view of the world.
Apps For Good
Helping young people make their future with new technology [London]
- Council member
- Adviser to education and design teams
- Apps For Good Experts
Startup Docs
helping entrepreneurs focus on running their businesses [Stockholm]
- Supporters and advisers
Harris Federation
the top performing large multi-academy trust [UK]
- Board member
- Chair of Governor at Harris Academy Chafford Hundred and Harris Academy Riverside
Founders Pledge
Enabling tech leaders to support causes close to them [London]
- Pledgers
- Supporters of the mission