How we work

We work with founding teams from mission-led startups to help create sustainable social and commercial impact.

1. Advisery

We provide strategic guidance to founders and leadership teams of startups at various stages - from idea, to startup and growth - advising them with brand building, investment stories, product design, commercial strategy, organisational culture and more.

2. Mentoring

Calling upon our own experiences, we support individual founders; helping them grow as entrepreneurs, challenging their assumptions and asking questions that guide their thinking.

3. Investment

Our portfolio consists of startups we have invested our expertise with in exchange for equity, and/or whom we’ve invested directly into from our holding company.

4. Board

We take up official board positions with startups, helping shape the future strategic direction of the company and making decisions on major company issues.

Our portfolio

Startups that we have invested in and/or are currently working with.

Initiatives we support

We're proud backers of these organisations that share our own view of the world.

Apps For Good

Helping young people make their future with new technology [London]

• Council member
• Adviser to education and design teams
• Apps For Good Experts

Design Club

Helping children people become design thinkers [London]

• Founding supporters

Startup Docs

helping entrepreneurs focus on running their businesses [Stockholm]

• Supporters and advisers