Calling ambitious founders & purpose-driven startups

 
 
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How we work

We work with founding teams from mission-led startups to help create sustainable social and commercial impact.

1. Advisery

We provide strategic guidance to founders and leadership teams of startups at various stages - from idea, to startup and growth - advising them with brand building, investment stories, product design, commercial strategy, organisational culture and more.

2. Mentoring

Calling upon our own experiences, we support individual founders; helping them grow as entrepreneurs, challenging their assumptions and asking questions that guide their thinking.

3. Investment

Our portfolio consists of startups we have invested our expertise with in exchange for equity, and/or whom we’ve invested directly into from our holding company.

4. Board

We take up official board positions with startups, helping shape the future strategic direction of the company and making decisions on major company issues.

Our portfolio

Startups that we have invested in and/or are currently working with.

Brim

Sustainable nature experiences at sea [Oslo]

  • Investor

  • Adviser to the Brim founders

EasyPeasy

preparing children for school and life [London]

  • Board member

  • Adviser to EasyPeasy founder and team

Hold

Get rewarded for spending less time with your phone [Oslo]

  • Adviser to the Hold founders

  • Strategic services for the Hold team

  • Board member


Kahoot!

Make learning awesome [Oslo, London, Austin]

  • Co-founders and shareholders

  • Strategic Advisers to the CEO & board

Katapult Accelerator

Impact technology accelerator [Oslo]

  • Investor into Katapult Accelerator fund

  • Venture Partner

LearnSpace

EdTech incubator [Paris]

  • Adviser and mentor to startups


The Moon & Mars

Landowner with mining rights [Moon, Mars]

  • Landowner with mining rights

The Nordic Web Ventures

Accelerating the Nordic Ecosystem [Copenhagen]

Nyde

Scandinavian furniture brand [London]

  • Investor

  • Adviser to Nyde founders


Poio

Teaching children to read through games [Oslo]

Shifter

Norwegian technology journalism [Oslo]

  • Investor and contributing writers on entrepreneurship, technology & education

  • Adviser to the Shifter founders

SiMBi

Helping learners fall in love with reading [Vancouver]

  • Adviser and mentor to SiMBi founder

  • Strategic input on product and brand during startup phase


Spiff

Save money with friends and family [Oslo]

  • Board member

Spond

Helping coaches organise and communicate with their teams [Oslo]

  • Adviser to Spond founders

UNIspotter

Helping find the right university and course for you [Vienna, talinn]

  • Investor through Emerge Education

  • Adviser and mentor to UNIspotter founders


Yoto

A clever speaker for kids [London]

 

Initiatives we support

We're proud backers of these organisations that share our own view of the world.

Apps For Good

Helping young people make their future with new technology [London]

  • Council member
  • Adviser to education and design teams
  • Apps For Good Experts

Design Club

Helping children people become design thinkers [London]

  • Founding supporters

Startup Docs

helping entrepreneurs focus on running their businesses [Stockholm]

  • Supporters and advisers

Harris Federation

the top performing large multi-academy trust [UK]

  • Board member
  • Chair of Governor at Harris Academy Chafford Hundred and Harris Academy Riverside

Founders Pledge

Enabling tech leaders to support causes close to them [London]

  • Pledgers
  • Supporters of the mission