METHOD is set up to commercially develop, share and practise what we believe to be a uniquely powerful set of tools, principles and team.

It’s a catalyst for transformative leaders and changemakers to recalibrate and reframe thinking, unlock potential within and move towards their next iteration. 

Since We Are Human was founded in 2010, we’ve purposefully taken on projects with a high level of innovation that have enabled us individually and collectively to learn - to put those learnings into practice and improve the way we work - and ultimately create more impact through what we do. 

We call this our ‘Return on Learning’

Our approach means we often go into an initiative with a fuzzy idea of what something is, change course (often multiple times) as we research and discover more, and end up somewhere else far more powerful. There’s a methodology to this approach itself, built on alignment, the idea that everything’s work in progress and with trust we will reach where we need to get.

It’s something we’re applying now as we craft the public version of METHOD to benefit everyone that wishes to create, innovate and align their business with the future.

Why METHOD now?

There are, however, a lot of things we do know about METHOD that we can share at this stage. Whilst 2022 was a year of opening up ideas and shutting down others, 2023 will see us develop more focused offers.

Companies now need to be built for an uncertain future. Founders and leaders are facing the wave of sustainable transformation, with tectonic shifts in behaviours, regulation and geopolitics. They will need resilience and robustness to thrive, and align their businesses with the interests of society and the planet. Success is no longer measured solely on the balance sheet, but an ability to improve the world around us.

“Now, more than ever, we need people who can think systematically and act entrepreneurially.” - Joanna Choukeir, Director of Design & Innovation, RSA

We apply METHOD to solve business challenges for this new era 

It’s a catalyst for transformative leaders and changemakers to recalibrate and reframe thinking, unlock potential within and move towards their next iteration. 

METHOD is predicated on the ideas of recalibration, regeneration, inclusive leadership and ecosystem perspectives. Always grounded in being practical and providing immediate opportunity to apply it - through research, product development, operations or brand positioning.

Examples of how METHOD has been applied so far

• We Are Human applied METHOD to create Kahoot!, using behavioural & inclusive design, deep technology insight and business modeling - to bring joy back to learning, and build a global business that equally values growth and impact, now listed on the stock market.
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• In partnership with Selvaag, we have designed the world’s first regenerative Fjordarium in the Oslofjord. This research-led METHOD saw us facilitate a co-creative setup to develop the concept for a physical and virtual Fjordarium that enables shared knowledge and learning about the future we need to build together. Manifesting itself in unique architecture for a regenerative future, it answers to all needs: ethical, innovation, community, regulatory, commercial, technical & biological.
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• We have launched new business UnrealEstate by We Are Human, based on the concept of Unreal Real Estate - where physical and virtual reality meet - validated whilst applying METHOD to come up with the MetaFjord concept.
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• We have applied METHOD to Katapult, the global leading impact accelerator with 150 Ocean & Climate companies and 4 ‘Impact unicorns’ in their portfolio, to enable them to scale.

• Through METHOD, we have designed and implemented a new operative system for 2050, Europe's leading sustainable investment firm to drive their efficiency, culture and scale. 2050 are aligning capital with the mission of transformative founders to craft a fertile future, and as part of this we are also co-creating open source tools (METHODs) to future-proof companies on strategy and compliance, and drive radical business innovation.

• We have been applying METHOD in various forms to We Are Human’s portfolio companies, and ventures from our wider network, over the last 5 years. Working with their founders and leadership teams, we’ve helped them reframe thinking, gain investment, build high-performance cultures, grow products, think ecosystemically and much more. 

• We are currently using METHOD to drive (stealth) transformative projects for large corporations with significant impact.

There are many more examples to add to the above list, but each and every project we’ve worked on has allowed us to learn, shift perspectives and evolve how we work.

In the next phase of METHOD we will apply it to external commercial projects

This can give you access to our tools, expertise, network and vision, as we continue to work on codifying and developing it. We are picking relevant projects that will be included in the founding development community.

It’s our belief that collaborative, diverse and inclusive teams win. The best ideas come when different perspectives are heard and brought together, and understanding the power of human neurodiversity to open up unique approaches. With experience from ideation to board room, startup to corporate, our core team and wider partner network can both bring new perspectives and help facilitate a more inclusive METHOD on live projects for you.

We seek relevant projects for METHOD, such as:

• Analysis & research reports: Deep-dives, future-gazing, trends & new business opportunities 
• New innovation projects and concept development in sectors such as Ocean, Climate, Health or PropTech
• Workshops to recalibrate how you think about your business and potential
• New operational models to optimise how you work and align your team
• Ecosystem mapping to reframe your positioning and plot paths to growth
• Product design projects to embed behavioural and growth design into your services